Vision statement
Programming: project brief is agreed and reflected in an up-to-date planning.
Deep dive: design research choosing from different tools to address the specific problem. Based on related trends we explore context, people goals, and their behaviors to understand their market potential and maturity.
Semantic Framework: methodology to illustrate insights and project creative directions.
Design Thinking
Synthesis: a set of tools are used to synthesize the design research and explain the design context.
360 degree: approaching the project in different angles by visualizing concept maps, personas and scenarios to create a situation specific to the design context.
Prototype: ideation sketches, construction drawings, and rapid prototypes we mock in house are used for testing and design refinement.
Strategic Development
Design direction: creating market presence by supporting strategies that resonate with your customers.
Specification: the design is detailed and specifications are created to support the production and implementation process.
Communication: the solution is launched to market according to specifications for quality control. During this stage we assist in every stage of the implementation.