The new GoPure air purifier is a high efficiency automotive air purifier (AAP) used in-car to eliminate airborne particulates (smoke, dust, and pollen), gaseous pollutants (mainly formaldehyde, benzene and other VOCs (volatile organic compounds)) and germs (bacteria, viruses).
The device is safely built into the arm rest between the front passenger seats where it is operating on 12V.

It is equipped with a sensor unit to measure the concentration of dust particles, which will be used as an indication of air quality shown as red, purple or yellow light indicating high, moderate or low dust concentrations in the air. Consumers can further choose to enrich the ambience inside the car with their personal choice of aroma, by simply lifting the arm rest from the center console and inserting a scent capsule into the core of the unit.